12% of a retargeting audience has already bought, and their share of the budget is 2,400 SAR a month. The waste never shows up as a loss anywhere, which is why it runs for years. Here's the arithmetic and the exclusions to run.
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A blended repeat rate mixes a customer of three weeks with a customer of two years. Grouping people by when they arrived turns a static number into a curve you can act on. Here's the idea and three objections to it.
Deferred payment carries higher fees and a bigger basket. Which of those wins is an arithmetic question, and most stores answer it with an opinion. Here's the maths on a hundred orders, and six steps to run it on your data.
A new campaign costs creative, setup, a learning phase and budget. Moving money you already spend costs an afternoon. Here's the check that tells you how many riyals are sitting in the wrong place.
Your ad platform knows what you spent on ads, and that's all. Cost of goods, shipping, gateway fees and returns come out of the same revenue and can flip your campaign ranking.
Every efficiency metric is a division, and the argument about one is usually an argument about the bottom half. Here are four denominators that are wrong in most stores, and how to check them.
The second order has its own journey and its own channels, and it's the cheapest revenue you have. Here's the arithmetic, and the time gap that decides when to act.
A campaign that appears in many journeys and closes few looks weak in the default report. Here's a two-number test, and the three objections you'll hear when you defend it.
Grouping ads by a shared element grows the sample and shrinks the variance. But the method breaks in three situations. Here's the mechanism, the situations, and how to avoid them.
Ranking creatives by ROAS tells you which ones to keep running. It doesn't tell you what to make next. Here's the arithmetic that gets that answer out of the same twelve ads.
Last 7 days, last 30 days, this month. All three were chosen for convenience, not for a question. Here's how to pick the range from the question you actually have.
Every tool defaults to previous period. That default answers a different question than the one in your head. Here are the three comparisons, and which one judges performance.
The distribution check tells you there's an opportunity. Moving it all at once eats most of it. Here are three execution rules, and what to watch afterwards.
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