What Flowfy is
Flowfy is a tracking and analytics platform for Salla stores. It brings your visitors, orders and ad data into one place, and shows the customer's journey from the first click on an ad to the completed order.
The problem
You spend across several ad platforms, then open the reports and find:
- Salla shows one number, Facebook another, Google a third
- Most orders are labelled "direct" or come from an unknown source
- Ads keep spending without you knowing whether they actually sell
Usually there is one reason behind all of it: some of your data never arrives.
Why data goes missing
Traditional tracking relies on a pixel inside the shopper's browser, and that pixel breaks easily:
- An ad blocker
- A browser that blocks cookies, such as Safari on iPhone
- The page closing before the event is sent
- A pixel installed incorrectly, or stopped
Every lost event is an order the ad platform never sees, so it learns from the wrong data and targets the wrong people.
What Flowfy does
Sends events from our servers. Product views, add-to-cart, checkout started, completed orders and their value — all sent server-side through the Conversions API rather than from the browser. No ad blocker or closed tab can stop them.
Knows where every order came from. Facebook, TikTok, Snapchat, Google, an email campaign, an affiliate link, or a genuine direct visit — instead of everything showing as "direct".
Unifies the customer's identity. A shopper who arrives on mobile and comes back on desktop three days later is one person, not three visitors.
Shows the whole journey. TikTok ad → product view → left → returned from Google → add to cart → order. You see what each channel contributed, not just the last one.
Shares credit across channels. You choose how sales are counted: on the first touch, the last touch, or spread across the entire journey.
Puts performance in ready-made dashboards. Orders, revenue, conversion rate, cost per customer and return on ad spend, plus product performance and customer segments such as repeat buyers and cart abandoners.
Three questions Flowfy answers
- Where did my sales come from?
- Where is my ad budget going to waste?
- What should I do next to sell more?
On the roadmap
These are planned and not released yet:
- Reviewing campaigns automatically and suggesting how to split the budget
- Alerts when events stop arriving or cost per customer climbs
- Plain-language summaries, and asking questions about your store's data
- Predicting which customers are closest to buying, and forecasting sales
Next step
Connect your store as a source, then connect your first ad destination from the destinations guides.