Meta

Connecting Meta lets Flowfy send every purchase, add-to-cart and page view from your store straight to Meta's servers. Meta then knows which of your ads produced which sale, even when the shopper's browser blocked the pixel.

There is no Dataset ID to copy and no access token to generate. You sign in to Meta from inside Flowfy, choose your ad accounts, and pick the pixel each one sends to. Flowfy creates the destination for you.

Watch the Meta setup walkthrough

Before you start

• A Facebook login that can manage your business's ad accounts in Meta.
• The owner or an admin role in your Flowfy team. Other roles can see the page but cannot connect accounts or set up tracking.
• A Flowfy source already connected. Flowfy links the new destination to every active source you have. If you have not connected your store yet, start with Getting started.

Part 1 · Connect your Meta account

1. Open Accounts & tracking

From the sidebar, open Integrations and click Connect a platform. The Accounts & tracking page opens.

Open the Meta row. Before you connect, it reads In Meta's window, share every ad account you want to use here.

2. Sign in to Meta

Click Connect Meta and sign in with your Facebook login. Meta asks which businesses and ad accounts Flowfy may use: share every ad account you want to see in Flowfy, and keep every permission switched on. Flowfy needs them to send events, and without them the tracking section in Part 2 never appears.

If Flowfy is open inside your store's dashboard, Meta opens in a new window, and the Meta row shows Waiting for Meta… Finish in the window that opened. until you are done. Otherwise the page itself goes to Meta and comes back to Flowfy when you finish.

3. Choose your ad accounts

Back in Flowfy, the window is titled Choose your ad accounts on Meta. Tick the ad accounts your campaigns run in and click Save. If your login reaches only one ad account, the title reads Choose your ad account on Meta instead: click Add account.

The Meta row now shows your login, and every chosen account carries a Pixel required badge until you finish Part 2.

Part 2 · Choose the pixel for each account

1. Pick the pixel and enable tracking

Under each ad account, open the Pixel list, choose the pixel your store should send to, and click Enable tracking. Flowfy confirms with Tracking is on for this account.

Choose the pixel your website already uses. Meta's Events Manager calls it a dataset; it is the same thing. Browser events and server events have to land on one pixel, or Meta counts the same sale twice.

If the ad account has no pixel at all, Flowfy offers to make one: type a name under New pixel name, click Create pixel, then Enable tracking.

2. Add the tracking template to your ads

Under your Meta login, open Tracking template. Copy the line Flowfy shows and paste it where the note under it says: Paste it in Ads Manager under Ad › Tracking › URL parameters. It adds the campaign and ad IDs to every ad link, so Flowfy can tell which campaign brought each order.

Part 3 · Check that it's working

In Accounts & tracking, the account now shows Sending and Pixel: followed by the pixel's name, and the Pixel required badge is gone.

Flowfy has also added a destination named Meta · followed by your ad account's name under Data destinations. It is managed from the ad account: you change its pixel or pause it from Ads, not there. Place a test order in your store and open that destination's Live Events tab. Your order should appear within a few seconds.

In Meta, open Events Manager and check the Overview tab of the same pixel. Server events are labelled as coming from the Conversions API. Meta can take up to 20 minutes to display them, so an empty Overview right after a test order is normal — Flowfy's Live Events tab is the faster signal.

If you set up Meta with a token before

When you enable tracking on the pixel an older, token-based destination already sends to, Flowfy takes that destination over. Nothing is duplicated, and there is no token left for you to maintain.

If an older destination sends to a different pixel, Flowfy shows You still have a manual destination sending to another pixel with its name. Click Stop old destination once the new setup shows Sending, so the two don't report the same sales.

If something goes wrong

Meta shows "Missing permissions", or no tracking section appears under the account. A permission was switched off at sign-in. Click Grant permissions and keep every permission switched on.

The ad account you want is not in the list. It was not shared with Flowfy in Meta's window. Choose Reconnect from the three-dot menu on the Meta row, share that account in Meta's window, then tick it when Flowfy lists your accounts.

Your website's pixel is not in the Pixel list. The list shows the pixels connected to that ad account. Connect the pixel to the ad account in Meta's business settings, then reload Accounts & tracking.

Flowfy says "This pixel is already tracked by another ad account." One pixel can take events from only one of your connected ad accounts. Choose another pixel, or change the pixel on the other account first.

The account shows "Stopped — reconnect". Meta stopped accepting Flowfy's sign-in, often because the person who connected lost access to the business. Click Reconnect and sign in again.

Flowfy shows events, Meta shows none after half an hour. You are probably looking at a different pixel in Events Manager from the one shown next to Pixel: in Flowfy. Open that pixel, or choose the right one and click Change pixel.

Meta counts every sale twice. Your browser pixel and Flowfy are sending to different pixels. Choose the pixel your website uses, click Change pixel, and stop any old manual destination.